# identity.md

## Organization Overview
- **Company Name:** Small Dog Electronics
- **Mission:** To provide new and used Apple products and authorized service, offering over 30 years of experience and dedicated support to customers locally in Vermont and nationwide.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded circa 1994 in Burlington, VT.
- **Size and Scale:** An Apple Premier Partner, known for its expertise and service within Vermont and across the country.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Emphasizes being "Always By Your Side," reflecting a commitment to customer support, extensive experience in the Apple industry, and reliable service.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an electronics store specializing in the sale of new and used Apple products (iPhones, Macbooks, iPads, computers) and providing authorized Apple service.
- **Location(s) and Geographic Presence:** Headquartered in Burlington, VT, with a presence serving customers locally in Vermont and around the country.
- **Key Partnerships and Affiliations:** Apple Premier Partner.